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Company Profile

STUDIO ONE MEDIA, INC.
7650 East Evans Road, Suite C
Scottsdale, AZ 85260
480.556.9303
www.MyStudio.net


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DECEMBER 2009

We believe the common stock of Studio One Media, Inc. (“Studio One”, “the Company” or “SOMD”) offers speculative investors the potential to realize capital gains of several hundred percent if the Company can successfully finance and execute its strategy to install its MyStudio® self-contained, state-of-the-art, high-definition (“HD”) interactive audio/video recording studios in shopping malls and other consumer venues throughout the United States. MyStudio offers groundbreaking video and sound quality from a proprietary, patent-pending, stand-alone recording studio in a self-service format.  When combined with its accompanying website (www.MyStudio.net), the studios offer today’s Internet-savvy consumers a single entertainment venue that has the video-sharing convenience of YouTube, the social networking appeal of MySpace and Facebook, and the talent showcase of American Idol.  By developing a business model that “monetizes” user-generated content in a unique manner, SOMD has the potential to emerge as a highly profitable player in the rapidly growing “social networking” industry that could present an attractive acquisition candidate to one or more leaders in the media or entertainment industries. The Company’s MyStudio Masters sound-mixing technology also has the potential to generate significant revenue from the re-mastering and sound enhancement of previously recorded music “catalogs” owned by major record labels    The author of this report believes the investment opportunity available in Studio One Media, Inc. is similar to that which he envisioned when he recommended Blockbuster Video in the late 1980s, prior to its appreciation of more than 100X in price over the next several years.  We consider SOMD highly attractive for risk-oriented investors who are willing to invest in a revolutionary concept in one of the world’s fastest-growing markets (social networking) that is led by an experienced and talented management team and backed by an advisory board comprised of successful executives with significant business and entertainment industry experience.  After investing approximately $8 million in capital raised since April 2006 to develop and perfect the MyStudio technology, we believe the Company’s potential will become apparent to the investment community as studios are opened in 15 to 20 new markets during the upcoming 12-18 months.


INVESTMENT DATA


Traded OTC Bulletin Board Symbol "SOMD"
Recent Price $1.00 26-Week High: $1.75 
Fiscal Year Ends June 30        Low: $0.41 
Shares Outstanding 16,417,447 Insider/Affiliate Ownership 43% 
Est. Float (shs) 9,300,000 Avg. Daily Trading Volume 29,900 shs.
Total Mkt. Value $16.4 Mil. Institutional Ownership Nil


CONDENSED BALANCE SHEET


June 30, 2009
($000)
Current Assets $497 Current Liabilities $2,189 
Property & Equipment, net 1,053
Other Assets 435 Shareholders’ Deficit (205)
TOTAL $1,985 TOTAL $1,985 


INVESTMENT HIGHLIGHTS:

    % The Company’s MyStudio units were designed to allow today’s social networking generation, which is comprised of hundreds of millions of young people throughout the world who share ideas, videos, photos, calendars, activities, etc., over their computers and mobile communications devices (e.g., iPhones), to create professional-quality music videos, comedy skits, job interviews, dating/modeling profiles, and digital greetings of up to five minutes in length for a modest $20 fee.  These performances are automatically digitally uploaded to and available for viewing on the MyStudio.net social networking website, or they can be attached to personal profiles on other sites, such as MySpace and Facebook.  The files can also be emailed to friends, talent scouts, reality entertainment producers, prospective employers, etc., anywhere in the world, and a complimentary DVD of the recording is provided to customers upon request.  We believe MyStudio has the potential to expand the social networking “experience” in a revolutionary manner, at a cost that is considered “chump change” to most consumers.  

    % Using Hollywood-style “green screen” technology and high-definition video capabilities, combined with custom-engineered acoustics and a proprietary audio signal sequencing process, MyStudio offers consumers a level of quality, ease-of-use and convenience never before available to the public.  Music videos that cost $20 each at a MyStudio location are comparable in quality to those that would cost several thousand dollars if created in professional recording studios.  Users can select from hundreds of HD virtual backgrounds (static and dynamic) and thousands of licensed songs, or they can bring musical instruments and perform their own songs when creating personalized videos at MyStudio.  We urge potential investors to visit the www.MyStudio.net website and compare the quality of music videos with professionally produced videos on the MTV or VH1 television networks.

    % MyStudio currently generates revenue from three primary sources:  recording session revenue ($20 per session), advertising on eight 37-inch LCD flat screen monitors that are attached to the exterior of the studio, and website advertising revenue.  In this manner, Studio One has developed a business model that “monetizes” user-generated content (“UGI”), while also generating revenue from on-site and website advertising.  Contrast this with other popular (and unprofitable) social networking sites such as MySpace (valued at $6.5 billion by TechCrunch) and Facebook (which, though unprofitable, was valued at approximately $10 billion when Digital Sky Technologies invested $200 million into the company in May 2009).  Such sites provide consumers “free” access to content and must rely solely upon website advertising for revenue.  We believe MyStudio has the potential to emerge as one of the most profitable long-term business concepts in the social networking space, once SOMD establishes a greater geographical footprint in metropolitan markets in throughout the U.S.

    % While the Company has, to date, opened only two MyStudio locations (Scottsdale, Arizona and Hollywood, California), the concept has been enthusiastically received by the public and among music and television industry professionals who recognize the studios’ potential to revolutionize the social networking and reality entertainment industries.  A third MyStudio will soon open in New York, and we expect 15 to 20 additional locations to open in the next 12 to 18 months.  We believe revenues generated by MyStudio will increase dramatically once there are enough locations throughout the U.S. to (1) generate “viral exposure” among users of social networking sites and (2) attract the attention of national advertisers.  On a longer-term basis, we believe several hundred MyStudios could be successfully installed in the U.S., with a similar or greater potential in Asian countries such as Japan and China, where karaoke is embraced with an almost maniacal fervor by teenagers and young adults.
    % SOMD has entered into a number of strategic relationships with entertainment brands, including EMI Music Publishing, The GRAMMY Foundation, Mark Burnett Productions (Survivor, Are You Smarter Than A Fifth Grader, The Apprentice), The Gotham Comedy Club, and LA Models.  These brand organizations partner with Studio One to promote events and contests that have been very effective in driving traffic to the Company’s MyStudio locations.  As more studios open in other major cities, we expect MyStudio to become a highly attractive, and cost-effective, partnership alternative to the “live” auditions and interviews currently conducted by reality entertainment television shows, musical recording talent agencies, dating websites, modeling agencies, job search firms, etc.

    % Among the Company’s various other subsidiaries and divisions, we believe MyStudio Masters represents a “hidden asset” that could develop into a highly profitable business in the professional music recording industry.  In developing its proprietary audio signal sequencing technology for MyStudio, the Company determined that the process may have significant potential in the “mastering” of professional audio recordings or the “re-mastering” of previously recorded music.  The MyStudio Masters process makes music sound significantly louder, fuller and more exciting than traditionally mastered music, without adding compression distortion or exceeding recording industry limits of “digital zero”.  The writer of this report has compared recordings using the MyStudio Masters process with the same traditionally mastered music, and the dramatic difference gives the listener the impression that he/she is literally “in the room” with the performing artist.  We believe revenue opportunities for MyStudio Masters may include the re-mastering of “catalog albums” for major record labels, thereby allowing the record labels to re-release catalog music with greatly enhanced sound quality.  A low-cost automated process, which re-masters individual songs and albums for consumers, could follow.  This would appeal to the amateur singers, songwriters and musicians who produce an estimated 12 million songs per month worldwide, often using off-the-shelf and ineffective in-home mastering systems.  

    % Studio One Media has attracted an extraordinary pool of management talent from the business and entertainment community, as we discuss later in this report.  The CEO of the Studio One Entertainment, Inc. subsidiary (responsible for developing MyStudio), Mr. Lawrence Ryckman, previously co-founded and served as President/CEO of QSound, Ltd., a sound technology company that grew from a start-up to a NASDAQ-listed, internationally recognized participant in the entertainment/technology industry, with a peak market cap approaching $500 million.  The Company’s Vice President of Audio Engineering, Mr. Shelly Yakus, is a renowned music producer, audio engineer/mixer and recording studio designer who has engineered and mixed recordings for some of the world’s best artists, including John Lennon, Stevie Nicks, Alice Cooper, Van Morrison, Dire Straits, Don Henley, U2 and Madonna.  The list of highly successful business and entertainment executives that serve on SOMD’s Advisory Board further supports our thesis as to the Company’s potential shareholder value.

    % Forecasting an appropriate valuation for SOMD shares is somewhat problematic, in that the Company has recorded minimal revenues ($141,861 in FY2009) and substantial losses during its five-year corporate history, most of which time SOMD was engaged in the research and development of its proprietary, leading-edge audio and video technologies for the MyStudio concept.  The Company opened its initial MyStudio in the Scottsdale Fashion Square mall in September 2008, and the second studio, in Hollywood, just recently opened its doors to the public.  While losses will likely continue throughout FY2010 (ending 6/30/10), we believe SOMD will progress rapidly over the next twelve months towards building a social networking brand with tremendous revenue and earnings potential.  We believe the Company will achieve profitability in less than 12 months, after which its earnings should grow rapidly.  More importantly, however, is the likelihood that investors and potential strategic buyers will recognize the potential impact of MyStudio upon the social networking world before the Company becomes profitable.  At such time, SOMD’s “market cap” should exceed its current $16.4 million by several hundred percent.  The author of this report recalls the skepticism that greeted his recommendation of Blockbuster Video shares in 1987, when that company had only 19 stores in operation and was unprofitable.  Those investors who waited for profitability before investing in Blockbuster failed to participate in a rise of several hundred percent in its stock price.  Investors who recognized early that Blockbuster was on the threshold of revolutionizing an entire industry (video rentals) potentially made over 100X on their initial investment.  While we are not suggesting that SOMD’s share price will rise by a similar magnitude, we believe the Company can have a revolutionary impact on the social networking industry through its ability to monetize user-generated content. This should allow SOMD shares to appreciate several hundred percent from current levels over the next 12-24 months, and we consider the stock attractive for speculative investors that can assume the risks associated with companies that trade on the OTC Bulletin Board and are not yet profitable.   
Company and Business Description

Studio One Entertainment, Inc. was formed in 2004 to develop the MyStudio concept.  In April 2007, it completed a reverse merger with Studio One Media, Inc. (formerly Dimensional Visions, Incorporated). The Company is headquartered in Scottsdale, Arizona, and its common stock is currently listed on the OTC Bulletin Board under the symbol “SOMD”.

Since April 2006, the Company has raised approximately $8 million in the form of equity for purposes of research and development of MyStudio. On September 29, 2008, SOMD transitioned from a Development Stage Company engaged in the research and development of its proprietary, leading-edge audio and video technologies, when it opened its first MyStudio interactive audio and video recording studio in the Scottsdale Fashion Square mall in Scottsdale, Arizona. The Scottsdale studio has enjoyed high customer satisfaction, a high ratio of repeat customers and has operated with negligible downtime. The second MyStudio was installed in August 2009 on the ground floor of the office building that previously served as Playboy Enterprises’ Hollywood headquarters. This studio’s location was chosen because of the exposure it provides to executives within the recorded music and television industries. A third studio is scheduled to open in the current quarter in New York. The Company is organized into several subsidiaries and divisions. This report will focus upon Studio One Entertainment, Inc., which is responsible for the MyStudio product and roll-out strategy, and MyStudio Masters, which has developed a revolutionary sound technology that can be used to master, or re-master, professionally recorded music, movies and television shows.

Studio One Entertainment, Inc. (MyStudio)

Studio One Entertainment, Inc. has developed MyStudio®, a self-contained, state-of-the-art, high definition (“HD”) interactive audio/video recording studio with an approximate 10 ft. by 10 ft. “footprint” that is designed for installation in shopping malls and other high traffic areas. MyStudio offers groundbreaking video and sound quality from a proprietary, patent-pending, stand-alone recording studio in a self-service format. MyStudio and its accompanying website, MyStudio.net, incorporate into a single entertainment venue the best elements of the world’s leading Internet and entertainment properties: the video sharing convenience of YouTube, the social networking appeal of MySpace and Facebook, and the talent showcase of American Idol. The Company’s ability to monetize user-generated content with its cash-generating studios, combined with its studio- and Internet-based advertising revenues, represent a unique business model in the entertainment and Internet industries.



“Many consider the value of websites like Facebook lies not in advertising but in engagement and participation. But no one has cracked the business model yet.”

Nigel Gwilliam
Institute of Practitioners in Advertisers
“Facebook Heads Towards Profit”
The Independent
September 16, 2009







MyStudio enables users, for a $20 fee, to record a personalized video with professional-quality backdrop, lighting and sound. The studios feature Hollywood-style “green screen” technology, and users can select from over 1,000 HD virtual backgrounds, static and dynamic. The lighting is custom programmed for each virtual background. Sound quality is derived from the Company’s specially engineered acoustic design and a proprietary audio signal sequencing process. The Company believes the studios offer quality, cost-effectiveness, ease-of-use and convenience never before available to the public. To appreciate the quality of audio and video in MyStudio recordings, investors should log on to www.MyStudio.net and review examples of recordings that are available to the public.
Videos are immediately available for viewing on the Company’s website upon completion of the recording, and users may order a complimentary DVD at their option. The videos are protected with a privacy pass code, and the user decides whether to make the video available to the public. The MyStudio.net website offers users the opportunity to share videos and create member profile pages in a highly dynamic social networking environment. Users may also create links between MyStudio.net and other social networking sites such as MySpace and Facebook, and the videos can be downloaded to cell phones for sharing with friends on their mobile devices.

MyStudio can be used to create videos for music, comedy, modeling, dating, job resumes, auditions and personal messages/greetings. Users can also enter their videos into monthly music, modeling and comedy contests sponsored by Studio One and its strategic partners. In addition, the Company plans to facilitate utilization around various themes, including holiday greetings (e.g., videos with Santa and the Easter Bunny) and special programs such as greetings to U.S. troops overseas.

The first studio opened in the Scottsdale Fashion Square mall in Scottsdale, Arizona in September 2008. A second studio opened in Hollywood in August 2009, and a third unit is scheduled to open in New York before the end of December. If adequate funding is available, we expect 15 to 20 MyStudios to be operating in metropolitan markets throughout the U.S. by the end of calendar 2010 or early in 2011, at which time the Company should be profitable and growing its earnings at a rapid pace

The Company’s business strategy revolves around the following components:

    % Provide High-Quality Interactive Recording Studios to the Public. Management believes MyStudio offers a service never before available to the public – a professional quality recording experience at an affordable price.
    % Connect Talent to Talent Seekers. MyStudio provides the aspiring artist or entertainer with a platform to showcase his or her talent, and the entertainment recruiter with an entirely new method for locating new talent. MyStudio has the ability to set a new standard and create a new marketplace for sellers and buyers of talent.

    % Build an Online Community Featuring User-Generated Content. MyStudio.net captures the social networking phenomena of MySpace, Facebook and YouTube and combines it with a superior audio/visual experience. The MyStudio.net website also allows users to create personal profiles, share videos with family and friends, and make their videos available to the public, all of which should encourage user loyalty and viral growth opportunities.

    % Expand the MyStudio Concept into New Vertical Industries. The potential utilization of the recording studios extends well beyond the entertainment industry. The studios can facilitate efficiency, personalization and differentiation in many industries, including professional recruitment and staffing, Internet dating, corporate training, online greeting cards and business promotion.


Studio One Entertainment, Inc. has developed a “bricks and clicks” business model that is currently based upon three primary sources of revenue: (1) recording session fees from the studios, (2) advertising revenue generated by the studios, and (3) advertising revenue generated by the website. The Company plans to drive recording session revenue through the use of industry-sponsored music, comedy, modeling and other talent contests and through the opening of new studios. These studios should, in turn, drive exponential traffic to the MyStudio.net website, as each new video generates a greater number of unique website visitors due to the viral effect of video-sharing.

The studios are designed to record approximately 130 sessions per day at $20 per session, based on an average 13-hour day at the mall. Each session is comprised of 5 minutes of video recording time and 1 minute of set up and transition time. The Company expects to build its session activity towards a maturity utilization rate of at least 35% of the daily time available at the mall. At a 35% utilization rate, each studio should generate approximately $27,000 of session revenue per month ($325,000 annually).

The exterior of each studio contains eight 37-inch LCD flat screen monitors that are used (1) to promote MyStudio and upcoming events, and (2) to display advertising messages from selected sponsors and third-party advertisers. The Company believes it can generate approximately $20,000 of exterior monitor advertising per studio per month ($240,000 annually), once there are enough studios open to attract national advertisers.  Studio One has recently retained a digital media company to begin selling advertising on the studio monitors.
The number of visitors, along with visitor demographics and time spent on a website, are the primary drivers behind advertising-based revenue models for internet properties. The user-generated content created in MyStudio is the traffic generator for the MyStudio.net website, and the number of visitors to the website correlates in an exponential manner to the number of studios in operation. We believe the Company can be generating substantial website advertising revenues by early calendar 2011, with 15-20 studios in operation.

The most unique aspect of SOMD’s business model involves the facts that (1) users pay to create the content that drives traffic to the MyStudio.net website and (2) revenues are generated locally by on-site advertising on exterior studio monitors. This contrasts sharply with most other social networking sites (e.g., MySpace, Facebook), which allow users to create content for free, and therefore must derive virtually all of their revenue from website advertising. We believe Studio One Media has the potential to become profitable much sooner than other social networking companies if this unique business model is successful.

The Company’s marketing and promotional strategy centers around the establishment of regular events and contests to drive traffic to its studios, which in turn drives traffic to the MyStudio.net website. SOMD is focused on forming strategic partnerships at local, regional and national levels with talent seekers (the television, music, film, performing arts and modeling industries), the media (radio and television stations and printed media) and corporate sponsors that may seek access to the Company’s expanding user base. These partnerships are designed to generate industry-sponsored music, modeling and talent contests to stimulate trial of, and demand for, the MyStudio product.

From a competitive perspective, we believe Studio One should benefit from a number of barriers to entry in the event that other companies try to “copy” or “reverse engineer” the MyStudio concept. The Company has developed critically valuable intellectual property (“IP”) that allows MyStudios to deliver professional-quality, fully mastered, video music recordings, at a low price ($20 per session) and in a self-service format. SOMD has 24 patents pending on this intellectual property portfolio. Also, by pursuing strategic partnerships with some of the world’s leading entertainment companies, Studio One should benefit greatly from its “first-mover advantage” in a new and vibrant reality-based business with global potential. And finally, the invaluable contacts and relationships that CEO Lawrence Ryckman, VP of Audio Engineering Shelly Yakus, and members of the Advisory Board have developed within the entertainment, media and financial industries (see “Management Team and Advisory Board” below) would be difficult for a competitor to replicate.

Licensed musical content represents another important facet in the Company’s marketing and promotional strategy. In July 2008, Studio One entered into a multi-year licensing agreement with EMI Music Publishing (“EMI”) that grants the Company access to EMI’s extensive music catalog. Notable EMI artists include Madonna, Stevie Wonder, Reba McEntire, Beyoncé, Kelly Clarkson, Alicia Keyes and Elvis Presley. The agreement allows MyStudio users to legally incorporate popular music from one of the world’s largest music publishers into their creative endeavors, synchronizing music, voice and video into a single format. The Company believes this licensing agreement is unique to the user-generated content industry and plans to expand its music licensing activities in the future.

In December 2008, Studio One finalized two important multi-year partnerships with Mark Burnett Productions for reality TV casting, and The GRAMMY Foundation for auditions involving various GRAMMY Foundation programs. The agreement with Mark Burnett Productions allows the use of MyStudio video recording studios to augment the casting of Mark Burnett television shows, including Are You Smarter Than A Fifth Grader?”. SOMD believes the agreement is a significant development in encouraging trial and utilization of MyStudio and creating national exposure for the Company.

In September 2008, Studio One announced a promotional partnership with LA Models, a Los Angeles-based modeling agency for men, women and children. The modeling contest spanned approximately three months, and the winners in each category received a one-year modeling contract and associated benefits.

In January and October 2009, Studio One co-sponsored two contests: a comedy contest with The Gotham Comedy Club in New York City and a music contest with The GRAMMY Foundation. The winner of the comedy contest flew to New York, appeared on stage at the Gotham, and performed in front of a live audience in early February. The winner of The GRAMMY contest won two tickets to the GRAMMY Awards ceremony in Los Angeles, which included tickets to the private party held afterwards. The Company continues to work with The Gotham Comedy Club and The GRAMMY Foundation on additional contests.


“If Facebook is worth $10 billion today, MySpace is worth…$6.5 billion.”

Michael Arrington
TechCrunch
June 4, 2009





MyStudio Masters

The Company has recently completed the research and development of a new technology for “mastering” audio that it has branded MyStudio Masters. The technology process for mastering audio makes music significantly louder, fuller and more exciting than traditionally mastered music. The MyStudio Mastering process achieves its sound without adding compression distortion or exceeding recording industry limits of “digital zero”. This is a proprietary, patent-pending process combining hardware and software that has been developed over the past four years by the MyStudio engineering team. It can be applied on virtually all audio sources, including music, radio, television and film.

The author of this report has listened to previously recorded music that has been traditionally mastered, and compared the sound quality with the same music after it has been re-mastered using the MyStudio Masters process, and the dramatic difference gives the listener the impression that he/she is literally “in the room” with the performing artist. We believe revenue opportunities for MyStudio Masters may include the re-mastering of “catalog albums” for major and independent record labels, thereby creating musical recordings with greatly enhanced sound quality. This represents a significant revenue-generating opportunity for the record labels to reintroduce previously recorded music in a new and greatly improved format. A low-cost automated process that masters individual songs for consumers could appeal greatly to amateur musicians who produce over 12 million songs per month on a global basis, often using off-the-shelf and ineffective in-home mastering systems.

While the Company has not devoted much attention to MyStudio Masters in its press releases or SEC filings, we believe that financially meaningful strategic partnerships using the technology could be forthcoming within the next 6-12 months.

Management Team and Advisory Board

While management is the key to success in most equity investments, it is particularly critical when considering an investment in a small company that is not yet profitable. With this in mind, we review below a sampling of the impressive caliber of executive-level business and entertainment industry talent that is available to Studio One Media shareholders via the Company’s management team and Advisory Board.


    % Barry M. Goldwater, Jr. – Chairman of the Board of Directors. Served as U.S. Congressman for 14 years, where he served on a number of committees. Prior to his service in Congress, Mr. Goldwater was a partner in the Los Angeles securities firm of Noble Cook, Inc. (now Wedbush Securities). Since retiring from Congress, he has been actively involved in private business activities and serves on the Boards of two companies in addition to SOMD.
    % Lawrence G. Ryckman – President and CEO, Studio One Entertainment, Inc. Mr. Ryckman, who founded the MyStudio concept, is an award-winning entrepreneur and businessman with notable achievements in the entertainment, technology, and sports industries. He previously co-founded and served as President and CEO of QSound, Ltd., which developed proprietary sound technologies for the entertainment, computer, cell phone and video game industries. QSound grew from a start-up to a NASDAQ-listed, internationally recognized participant in the entertainment/technology industry, with a peak “market cap” approaching $500 million during Mr. Ryckman’s tenure as CEO.

    % Preston J. Shea – President and CEO, Studio One Media, Inc. Mr. Shea is an attorney who previously served as Vice President and General Counsel for an international business organization with offices in Canada and the United States, and representative offices in Russia, China, Austria and Mexico. He has practiced international law and business law in Canada, Michigan and Arizona with an emphasis on NAFTA, and was employed by the government of Canada in various positions including Chief of Staff for the Federal Minister of the Environment, Special Assistant to the Federal Minister of International Trade and Senior Investment Advisor in the Los Angeles offices of the Canadian Consulate.

    % Shelly Yakus – Vice President of Audio Engineering. Mr. Yakus, a renowned music producer, audio engineer/mixer and recording studio designer, is considered one of the best engineers and mixers in the music industry. He has engineered and mixed recordings for some of the world’s best known artists, including John Lennon, Stevie Nicks, Alice Cooper, Van Morrison, Tom Petty, Dire Straits, Blue Oyster Cult, Bob Seger, Amy Grant, Don Henley, U2 and Madonna. Known as “Golden Ears”, he is also widely respected for his expertise in recording studio design and acoustics. Mr. Yakus co-designed, equipped and supervised construction of the industry-leading A&M music recording studios in Los Angeles and served as Vice President of A&M Studios from 1985 to 1995. The music that he has engineered, produced or mixed has grossed over a billion dollars in sales, and in 1999 he was nominated for induction into the Rock and Roll Hall of Fame.

    % Kenneth R. Pinckard – Vice President, Chief Financial Officer, General Counsel. Mr. Pinckard is a member of the State Bar of Arizona with extensive experience in start-up ventures, investments, corporate acquisitions and mergers, turnarounds and reorganizations, corporate finance, tax, commercial real estate development, construction, management and leasing.

    % James A. Jacobs, Sr. – Vice President of Corporate Development. Prior to joining Studio One, Mr. Jacobs was a Managing Director at JDB Capital Partners, an Arizona-based merchant bank. He was formerly Senior Vice President – Finance for the Arizona Cardinals Football Club and Portfolio CFO at Texas Pacific Group in San Francisco. Mr. Jacobs, a Certified Public Accountant, has also served as a Senior Manager in the Mergers and Acquisitions Services Practice of KPMG LLC, as well as a Manager in KPMG’s Audit Department.

    % Richard Blackstone — Advisory Board Member. Former Chairman and CEO of Warner/Chappell Music, Inc.; former President of Zomba Music Publishing.

    % Ted Field – Advisory Board Member. Chairman and CEO of Radar Pictures, media investor and major producer of over 60 feature films, co-founder of Interscope Records, and former owner of Panavision.

    % Paul Fisher – Advisory Board Member. Nationally respected modeling agent and specialist in brand management that has represented dozens of internationally recognized models, including Naomi Campbell, Stephanie Seymour and Gabriella Reece. Mr. Fisher founded a modeling agency that billed in excess of $80 million in contracts with such companies as Calvin Klein, Victoria’s Secret and Ralph Lauren.

    % Allan Kaplan – Advisory Board Member. Technology venture capitalist, Director of Clearview Capital Partners, co-founder of Entera, Primenet Services and Limelight Networks.

    % Andrew Knight – Advisory Board Member. Director of News Corporation, former chairman of News International PLC, and former editor-in-chief of The Economist. Mr. Knight currently serves as Chairman and Director, J. Rothschild Capital Management Limited.

    % Paul Oreffice – Advisory Board Member. Former Chairman, President and CEO of Dow Chemical Company, former director of The Coca-Cola Company, Morgan Stanley, Nortel and Cigna.
Summary and Conclusion

The near-collapse of U.S. financial markets in 2008 and early 2009 forced Studio One Media, Inc. to prematurely terminate an equity offering that was intended to fund an aggressive roll-out of new MyStudio installations throughout the United States. In response to this unexpected setback, the Company has significantly reduced its monthly cash “burn rate”, while continuing to raise capital from accredited investors through private placements. This allowed SOMD to open its second studio (in Hollywood) in August 2009, and the upcoming third studio (New York) is scheduled to open in the current quarter. Assuming that adequate capital is available, we expect the roll-out schedule to accelerate next year, with 15 to 20 studios likely to be open by the end of calendar 2010 or early in 2011.

As new studios open in additional metropolitan areas throughout the U.S., not only will growth in MyStudio session revenues accelerate, but we should see an exponential increase in website traffic, which will bolster the Company’s ability to sell advertising for its studio monitors and website. We expect SOMD to achieve profitability during the second half of calendar 2010, and earnings should expand rapidly thereafter. The unit economics of the studios are quite impressive. At a 35% utilization rate and with $20,000 in monthly advertising revenues, the capital cost of future studios (estimated at approximately $150,000 each) should be recouped within less than a year of their opening dates. This short payback period is quite unique in the retail industry. Thereafter, we estimate that each studio should generate an operating profit margin (excluding depreciation) in excess of 50% of revenues, not including any revenue contribution from advertising on the MyStudio.net website.

Studio One has developed a unique concept that taps into the powerful reality that, in today’s digital media-obsessed world, “everyone wants to be a Star”, which has served as the foundational premise for some of the most successful television shows in history (e.g., American Idol, Survivor, Dancing With the Stars). By locating MyStudios in malls and other high-traffic venues throughout the U.S. and abroad, Studio One is making it possible for users to potentially realize their dreams of stardom, at a very low cost ($20 per recording session) and without having to travel to live talent auditions in distant cities.
Studio One’s groundbreaking licensing agreement with EMI provides the music industry a way to “monetize” catalog music from consumer use. By pro-actively partnering with the music industry, the Company is honoring the copyrights held by the music labels and paying them for use of their music, while avoiding the copyright infringement issues that have plagued YouTube and some other social networking sites. We expect the Company to enter into additional music licensing agreements similar to the EMI agreement. MyStudio Masters also creates another potentially significant revenue source for the music industry, by allowing the music labels to re-release their catalogs in a superior format, similar to the manner in which the movie industry has been able to re-release and re-monetize titles in DVD and Blu-ray formats from the previous VHS format. We believe significant revenue opportunities for the labels will expedite the adoption of MyStudio Masters technology throughout the industry.

Regarding MyStudio, by generating revenues through the “monetization” of user-generated content (studio session fees), the sale of advertising for display on studio monitors, and the sale of website advertising, the Company has developed a compelling financial business model that should create significant value for SOMD shareholders, either in the public marketplace or via the acquisition of the Company by a large social-networking, media or entertainment company. We believe the compelling nature of Studio One’s business model will become evident to the investment community and/or potential acquirers by the time studios are operating in 15 to 20 metropolitan markets, thereby allowing speculative investors who purchase SOMD shares at the current $1.00 market price to realize capital appreciation of several hundred percent over the next 12 to 24 months.
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